Welcome to the Business Lab
Where Course Creation Meets Therapist Impact
We help seasoned therapists like you take your decades of clinical insight, embodied wisdom, and the quiet fire in your belly…
…and shape it into a transformational offer that reaches beyond your therapy room.
This is Business Lab.
Not just a course. Not just a strategy.
A full reimagining of how your work gets to live in the world—scaling your impact without sacrificing your presence, values, or nervous system.
You didn’t come this far to stay stuck in the 1:1 grind.
You’re not here to hustle harder.
You’re here to teach, to lead, and to create something that lives beyond your calendar.
My story? I’ve been where you are.
I ran a thriving group practice in New York. Nine incredible therapists. A waitlist that never ended. And work that I truly loved.
But even with all of that—I felt a tug.
A knowing that I was ready for something more.
More impact. More spaciousness. More time with my family.
So I built a trauma training. It wasn’t random or out of the blue—it was deeply tied to my mission of trauma healing. In fact, it was an organic offshoot of what I was already doing every week.
Each Monday, in our team meetings, I’d find myself teaching—naming trauma patterns, mapping out interventions, supporting clinical decision-making. And over time, I realized: this is a body of work. This is curriculum. This is something I can shape and share.
That program didn’t just open up my schedule—it created transformation for clinicians and their clients across the globe.
And that’s what lights me up.
Not just the numbers. Not just an extra revenue stream (though yes, it’s deeply sustaining). What truly moves me is getting the emails.
The therapist who tells me their client just had a breakthrough after being stuck for months.
The practitioner who finally found the words to name something buried deep.
The ripple effect of one clinician, equipped with new language, new insight, new tools—changing someone’s life.
This is the kind of impact we’re here to make.
And I want you to have that same deep-in-your-bones feeling of fulfillment.
That sense of “This is what I was meant to do. And now I get to do it—on my terms.”
This is where Business Lab comes in.
It’s a 6-month mentorship and curriculum designed to help therapists:
Package your unique methodology into a signature offer
Build a course rooted in depth, ethics, and clarity
Launch with structure and soul
Scale without compromising your values—or your nervous system
Because what we create? It doesn’t come out of thin air.
We create from what we already do well.
From the clinical clarity that flows through our consults.
From the themes we’ve been repeating for years.
From the frameworks we use without even realizing they’re frameworks.
Business Lab helps you name it, shape it, and share it.
And while the core container is 6 months—you get lifetime access to the content.
That means you can move at your own pace.
Rewatch what you need. Revisit what you missed. And grow with it over time.
You might be asking…
How long will this take?
And the honest answer is: it depends on you.
Some therapists come in with a clear offer idea already percolating, and within a few months they’re launching. Others take time—months to clarify, refine, and build—because they’re balancing client work, caregiving, health needs, or simply allowing the vision to unfold with integrity.
There’s no pressure to move at anyone else’s pace.
What I can tell you is this: you’ll have the full curriculum, live coaching, implementation support, and an entire community alongside you.
You will not be alone in this.
And whether your timeline is 3 months, 6 months, or a full year to completion, you’ll be building something meaningful, enduring, and real.
Here’s what we cover inside Business Lab:
Module 1: Vision & Voice
We start with your truth. The roots of your work. The stories, wisdom, and moments that shaped you—and the people you’re here to serve. This is where you begin to unearth your signature approach and why it matters now.
Module 2: The Offer Map
We shape your method into a signature framework. Clarify your niche, outline your program, and build the skeleton of your offer—so it’s coherent, teachable, and truly yours.
Module 3: Building with Integrity
Learn the tech, structure, and tools to bring your course to life—without burnout or overload. This is where you learn how to choose platforms, pace your curriculum, and design for depth.
Module 4: Ethical Marketing
We strip away the cringe. Here, you learn how to speak to your people in a way that’s honest, grounded, and aligned. Copy, emails, messaging, and storytelling—all trauma-informed and clinically attuned.
Module 5: Launch with Nervous System Support
Whether you want a live cohort or evergreen course, we walk you through a step-by-step plan to launch. Plus, somatic and mindset support to walk through fear, imposter syndrome, and visibility edges.
Module 6: Sustain & Expand
Once you’ve launched, now what? We help you stabilize and scale. This phase includes legacy-building, refining your systems, and exploring retreats, consulting, or additional offers that align with your long-term vision.
You’ve done the deep work. You’ve built a life around service.
Now, let’s shape your next chapter—one rooted in freedom, impact, and embodied leadership.
The Heartbeat of the Business Lab
Could this really work for me?” Yes, listen to these values we live by:
Desiring both impact and income doesn’t make you less of a clinician.
The real question isn’t “Will people buy?”—it’s “What happens if I keep hiding the work that could change lives?”No matter how long you’ve been practicing...
You don’t need another credential to teach what life, clients, and healing have carved into your bones.
Selling doesn’t have to feel like self-promotion. It can feel like contribution.
Readiness is a myth. Alignment is what matters.
No one else will hold, speak, or teach your material the way you will.
People aren’t paying for your time.
They’re paying for the transformation you know how to guide with precision and heart.You don’t need a massive following—just a clear voice, the right structure, and a pathway that honors your value
Your Future Life Looks Like This:
You open your eyes—not to a jarring alarm or an overpacked clinical calendar—but to soft light and a sense of spaciousness in your body.
Your phone pings—not with last-minute cancellations or billing issues—but with Stripe notifications and quiet, heartfelt DMs from people who’ve just taken your course:
“Your program helped me connect with myself in a way that therapy alone never did.”
“I’ve been a therapist for 10 years—and I finally feel re-inspired by this work. Your training reminded me why I started.”
Whether you’ve built a space for clients to explore their healing journey…
Or you’ve created a program to train, mentor, and awaken deeper mastery in fellow clinicians…
You feel it in your bones: this was the work that needed to come through you.
You smile. Not because of the income (though it’s deeply nourishing)...
But because you can feel the rightness of it.
This work, this message, this offering—it was always in you. But now, it’s out in the world, with structure, with reach, with impact.
You finally found a home for the ideas that used to swirl in journals, sticky notes, and unspoken dreams.
You realized your experiences weren’t random—they were the foundation of something teachable.
That the work you’ve refined in the therapy room could now ripple outward—past your 1:1 schedule, past geography, past limitation.
Now?
You’re sipping your coffee without rushing to hold space for another’s pain before tending to your own breath.
You’re anchoring into a new rhythm—one that lets your expertise expand beyond the therapy hour, while still rooted in integrity.
You’ve built something sustainable. Scalable. Soul-aligned.
You’re no longer trying to be louder.
You’re just being clearer.
And people are finding you—not by accident, but because they recognize the depth.
Trusted. Referred. Remembered.
Not because you gamed the algorithm.
But because you articulated what others feel and haven’t yet named.
You turned your lived experience into an offering.
You moved through your own resistance and said:
“This deserves to exist.”
“There’s space for me in this field’s evolution.”
“I’m done minimizing my wisdom.”
Because you know—in your cells—your work carries weight.
And that saturation is a myth when your perspective is embodied.
This is what becomes possible when you say yes to creating a body of work.
Not next year.
Not once it’s perfect.
Now.
Because this next chapter has been patiently waiting for you to say: I’m ready to lead.
Your Investment Options 💸
Choose the payment option that fits your rhythm:
The moment you invest in your future…everything shifts.
Let’s talk about what really happens when you say yes to yourself.
Not just a surface-level “yes,” but a full-body, heart-led, soul-deep commitment to your next level.
It’s not just clicking “enroll.”
It’s whispering to the universe: I’m ready now.
It’s an energetic line in the sand: I trust myself with more.
It’s the moment your future self exhales and says: Finally. She’s here.
Because money? It’s not just currency.
It’s commitment. It’s energy in motion.
And when you circulate that energy toward your growth…
Toward your purpose…
Toward the life you’re meant to lead…
Something clicks.
Doors open.
Opportunities appear.
Synchronicities start stacking.
The universe starts winking at you like, “Let’s go.”
Because you moved first.
When you invest, you collapse timelines.
You shift your identity in real time.
You start showing up as the version of you who knows their work matters—because you’re finally treating it that way.
You’re not just buying a program.
You’re buying into the belief that what you carry is worth circulating.
That your voice is worth hearing.
That your ideas are worth paying for.
That your mission is worth scaling.
The Business Lab isn’t just a course—it’s a recalibration.
Of your standards. Your self-worth. Your leadership.
Of how much you’re willing to receive—without guilt, without shrinking, without delay.
And here’s the part no one talks about:
You don’t need to feel “ready” to rise.
You just need to decide you’re done waiting.
This is your moment to say:
“I believe in my work.”
“I believe in the lives I’m meant to change.”
“I believe in a business—and a life—that reflects the bigness of my mission.”
That’s not just a purchase.
That’s a portal.
And on the other side?
Everything you’ve been waiting for.
Let’s go.
The Business Lab isn’t just a course. It’s your foundation, your expansion, and your future.